While Reddit had tested other models for integrating video in the app before this change, this puts access to its video feed more front-and-center in the app experience. Reddit on Tuesday unveiled an updated user interface that now separates text-based content and video into separate feeds in the app, dubbed “Read” and “Watch.” The company said that, by doing so, users could switch between text-browsing - Reddit’s historical draw - to a video experience, depending on their current mood. SoundCloud also introduced video feeds for music as a test.įor Reddit, the changes come only a year into a broader redesign. Most notably, Spotify and Reddit this week announced their own takes on the TikTok feed with significant changes to their respective app’s designs. Now you can add a handful of other high-profile apps to the list.
The TikTok model had already infiltrated many consumer apps - Instagram, YouTube, Snapchat, Pinterest and several more (even Netflix and Amazon!).
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